OUR STORY
Blondita is an independent, female-owned label founded by designer Angela Ruis in Los Angeles. What began in 2018 as Angela’s DIY experiments — hand-painting denim and transforming vintage sheets into one-of-a-kind jackets — has grown into a cult-favorite brand worn by some of today’s most influential creatives and celebrities.
Blondita’s ethos is rooted in play, nostalgia, and community. Each collection feels like a love letter to girlhood and independence, balancing the cinematic glamour of Old Hollywood with the rebellious energy of the 90s. The result is statement-driven clothing that doesn’t just dress the body, but creates conversation, confidence, and connection.
As a proudly female-owned and independently operated brand, Blondita thrives outside of the traditional fashion system. Every drop is released in limited runs, designed with intention, and celebrated by a growing online community that champions individuality and fun. Through viral TikTok moments, intimate pop-ups, and unforgettable celebrity styling, Blondita continues to connect with its community both online and offline — redefining what it means to run a modern independent fashion house, one dreamy piece at a time.
Press:
People Magazine "Everyone Who Buys Blondita Is A Baddie"