OUR STORY
Blondita is an independent, female-owned fashion label founded in Los Angeles by designer Angela Ruis. What started in 2018 as a series of DIY experiments — hand-painting denim and turning vintage sheets into one-of-a-kind jackets — has since grown into a cult-favorite brand worn by creatives, artists, and icons who love to stand out.
At its heart, Blondita is about play, nostalgia, and community. Each collection feels like a love letter to girlhood and independence, blending Old Hollywood romance with the mischievous, rebellious spirit of the ’90s. Every piece is designed to spark conversation, confidence, and connection — clothes that feel as expressive as the people wearing them.
Proudly independent and run outside the traditional fashion system, Blondita releases each drop in limited quantities, with intention and care. From viral TikTok moments to intimate pop-ups and unforgettable celebrity styling, the brand continues to grow alongside its community — redefining what a modern fashion house can be, one dreamy piece at a time.
Press:
People Magazine "Everyone Who Buys Blondita Is A Baddie"
